挪威报业在线付费策略研究

The Exploration of Norwegian Newspaper Online Payment Strategy

相比欧美国家,挪威报业的在线付费策略实施时间较晚,但在线订阅用户发展迅猛,数字订阅率高居全球第一。公众支付能力强、公众阅读习惯好、公众付费意愿高、国外资本介入难成为挪威报业实施付费策略的有利条件。在此基础上,挪威报业探索出了多种在线付费的商业模式和盈利机制,一定程度上为我国报业实施在线付费策略提供了借鉴。

Compared with European and American countries, Norwegian newspapers were late to carry out online payment strategy. However, their digital subscription rate ranked the first in the world with its rapid growth of subscribers. The public’s strong ability to pay, good reading habits, high willingness to pay and the difficulty of foreign capital intervention have become favorable conditions for Norwegian newspapers to implement the payment strategy. Norwegian newspaper has explored a variety of online payment business models and profit mechanisms, which provide examples for Chinese newspaper to implement online payment strategy to a certain extent.