以贝叶斯网络为基础的决策分析系统在电力营销中的应用研究

Application of Decision Analysis System Used in Power Marketing Based on Bayesian Network

将贝叶斯方法应用于电力营销决策,能够取得很多其他方法无法比拟的实际效果。介绍了贝叶斯网络与数据挖掘技术的相关概念,阐述了电力营销相关理论和存在的问题,提出了适合电力营销决策的贝叶斯网络,用于客户价值评估、用电异常监测等领域,并且论述了实现的方法和可能性。

Applying Bayesian method to power marketing decision-making can achieve many practical results which are incomparable with other methods. This paper introduces the related concepts of Bayesian network and data mining technology, expounds the related theories and existing problems of power marketing, and puts forward a Bayesian network which is suitable for power marketing decision. The network system is used in the fields of customer value evaluation, anomaly monitoring of electricity use and so on, and discusses the methods and possibilities of implementation.