媒体视野下的清末宣讲所——以《北洋官报》为中心

A Media Perspective of the Late Qing Publicity House:An Investigation Centered on the Beiyang Official Newspaper

宣讲作为一种有效的信息传播方式,对于报刊发展颇具促进作用。《北洋官报》为了达到通上下、通内外、通风气之目的,十分关注宣讲活动,对宣讲这种舆论引导形式进行价值判断外,大量报道宣讲所的成立和发展,激励府厅州县创办宣讲所,并为宣讲所提供资料支持。不但可以将报纸固有的读者、知识分子、官员阶层和识字无多的普通民众结合起来,形成有效的宣传网络,而且可为宣讲所提供丰富可资宣讲的材料,助益其持续发展,构建了一种共同促进、共同发展的社会启蒙和舆论引导体系。

As an effective way of information dissemination,propaganda plays an important role in promoting the development of newspapers and periodicals.In order to achieve the goal of communication and publicity,Beiyang Official Newspaper pays great attention to propaganda activities.In addition to judging the value of propaganda as a form of public opinion guidance,a large number of reports of the establishment and development of propaganda institutes also encourage prefectures and counties to set up propaganda institutes and provide information support for propaganda.This not only combines the readers,intellectuals,officials and ordinary people with little literacy inherent in newspapers to form an effective propaganda network,but also provides abundant materials for propaganda,contributes to its sustainable development,and constructs a social enlightenment and public opinion guidance system for common promotion and development.