“互联网+”背景下高校图书馆阅读推广优化策略

Optimization strategies of reading promotion in university library under “Internet+” background

“互联网+”时代,各种先进的理念、现代化的技术及多样化的媒体为阅读推广工作提供了新的机遇。为推动阅读推广工作深入发展,在分析高校图书馆阅读推广工作中存在的问题及运用“互联网+”思维开展阅读推广活动的优势基础上,探讨“互联网+”背景下高校图书馆阅读推广优化策略:明确阅读推广工作定位;加强阅读推广队伍建设;优化馆藏资源建设;深入调研读者的阅读需求和阅读行为;将“互联网+”思维与互联网技术应用于阅读推广活动全过程;加强阅读推广理论研究,为高校图书馆阅读推广实践提供借鉴及参考。

In the“Internet+”era,all kinds of advanced ideas,modern technologies and diversified media provide new opportunities for reading promotion.In order to promote the in-depth development of reading promotion,on the basis of analyzing the problems existing in the work of reading promotion in university libraries and the advantages of carrying out reading promotion activities with the thought of“Internet+”,discussions are made on the optimization strategies of reading promotion in university library under“Internet+”background:to determine the orientation of reading promotion work;and to strengthen the construction of reading promotion team;to optimize the construction of collection resources;to study the reader's reading needs and reading behavior;to apply“Internet+”thinking and Internet technologies to the whole process of reading promotion activities;to strengthen the theoretical research of reading promotion.It can provide a reference for the practice of reading promotion in university library.