新时代主流意识形态感性传播的样式探析

Analysis of the Style of Perceptual Communication of Mainstream Ideology in the New Era

意识形态作为抽象的理论体系,必须通过感性传播才能转化为可感知、易认识乃至能观看的象征形象,从而便于广大民众理解和认同。在信息技术飞速发展和网络社会加快变迁下,我们党高度重视主流意识形态的感性传播,借助图像、仪式和沉浸式新闻等形式,实现了主流意识形态由抽象性向现实性具象转化,极大增强了主流意识形态的凝聚力和引领力。适应时代和社会的发展变化,深入探究主流意识形态感性传播的典型样式,对于推进新时代主流意识形态落地生根和广泛认同具有重要的理论意义和现实意义。

Ideology,as an abstract theoretical system,must be transformed into a perceptive,recognizable and even visible symbolic image through perceptual communication,so as to facilitate the understanding and identification of the general public.With the rapid development of information technology and the accelerated changes in the network society,our party attaches great importance to the perceptual communication of mainstream ideology.With the help of images,rituals,immersive news and other forms,it has realized the transformation of mainstream ideology from abstraction to reality,and greatly enhanced the cohesion and leading force of mainstream ideology.In order to adapt to the development and change of The Times and society,it is of great theoretical and practical significance to deeply explore the typical patterns of mainstream ideology’s perceptual communication for promoting the root of mainstream ideology and its wide recognition in the new era.