时光里的惊艳·传播学视域下彩调剧的传承与发展——以《印象·刘三姐》为例

The Inheritance and Development of CaiDiao Drama from the Perspective of Communication Science——Taking Impression Liu Sanjie as an Example

由张艺谋导演的全国第一部大型“山水实景表演”《印象·刘三姐》,以山水圣地桂林山水实景作为舞台、以经典神话《刘三姐》作为创意灵感和素材,把自然山水风光和历史文化资源整合在一起,一经问世便成功引起轰动,并且成就了全世界第一部全新概念的“山水实景表演”。该剧不仅向观众呈现了一场视觉盛宴,提供了一段感官的审美享受,而且引起了人们对于彩调剧的传承与发展的思考。从传播学的视角对《印象·刘三姐》取得成功的因素深入探析,进而提出彩调剧的现代传播策略,以期更好地传承与发展彩调剧。

The first large-scale Subject-Live Performance Impression Liu Sanjie is directed by Zhang Yimou,which takes the landscape of Guilin as the real stage and takes the classic myth Liu Sanjie as the creative inspiration and material.The integration of natural scenery and historical culture makes a great success as soon as it is published,and it has created the first new concept of Subject-Live Performance in the world.The play not only presents the audience with a visual feast and a sense of aesthetic enjoyment,but also causes people to think about the inheritance and development of the CaiDiao drama.From the perspective of communication science,this paper deeply analyzes the factors of success of Impression Liu Sanjie and puts forward the modern communication strategies of the CaiDiao drama in order to better inherit and develop the CaiDiao drama.