“破”与“立”:融媒时代中国电视剧的关键之年

’Breakthrough’ and ’Establishment’: The Critical Year for Chinese TV Series in the Era of Convergence Media

2018年,中国电视剧迎来了锋芒略收的发展"冷静期",这一年也是中国电视剧破瓶颈、立标杆的关键之年。在政策方面,广电总局进一步规整台网秩序,调控演员片酬,整治收视率造假等行业乱象;在生产方面,现实题材创作迸发活力,献礼剧彰显时代气质;在传播方面,台网互动加深,卫视竞合并行;在产业方面,行业回归理性,网络剧市场潜力不容小觑。

In 2018,the development of Chinese TV series experienced a slightly restrained ’cooling-off period’. It was also a key year for them to break bottlenecks and find thenew direction. For policy,further structuring the order between TV station and Internet platform,regulating actors’ payment arrangements,and dealing with the issue of counterfeit ratings. For production,creating more realistic topics and tribute series that manifested the spirit of the contemporary era. For communication,improving the level of interaction between the Internet and TV,developing both competition and cooperation between the TV stations. For the industry,there was a return to rational development,along with the enormous potential ofnetwork dramamarket.