移动社交媒体倦怠行为影响因素研究——基于微信调查

Research on the Influencing Factors of Mobile Social Media Burnout Behavior: Based on WeChat

探索信息用户社交媒体倦怠行为的影响因素,可为信息服务提供商、社交媒体运营商提供相应的理论与实践指导,进而促进信息用户之间的信息共享。首先,以技术接受模型为原型,结合社交媒体倦怠现有模型及当下信息过载、社交过载的网络环境,同时引入新变量"印象管理",构建了社交媒体倦怠新模型;然后,通过调查问卷搜集相关数据,并对该模型进行实证检验与修正;最后,基于所得的假设验证结果修正原模型。研究发现:感知易用性、自我效能、信息过载、社交过载均对社交媒体倦怠行为产生显著的正向影响;感知有用性、隐私忧虑和印象管理则对社交媒体倦怠行为无显著影响;作为调节变量的年龄对其他变量无明显的调节作用。

Exploring the influencing factors of social media burnout behavior of information users can provide corresponding theoretical and practical guidance for information service providers and social media operators, and then promote information sharing among information users.Firstly, a new model of social media burnout is constructed based on the technology acceptance model, the existing model of social media burnout and the current network environment of information overload and social overload, and the introduction of a new variable" impression management".Then, the relevant data are collected through questionnaires and the model is tested and revised empirically.Finally, the original model is modified based on the results of hypothesis verification.The study found that perceived ease of use, self-efficacy, information overload, and social overload all had a significant positive effect on social media burnout behavior;perceived usefulness, privacy concerns, and impression management had no significant effect on social media burnout behavior;the age as a regulating variable had no obvious moderating effect on other variables.