民族旅游食品包装现代性与乡土性的博弈研究

Research on the Game Between Modernity and Localism in Food Packaging for Ethnic Tourism

随着旅游产业对民族地区的经济发展发挥越来越重要的支撑作用,旅游形象受到更多的关注。民族地区的旅游产品包装成为旅游形象展示的重要窗口,其设计优化尤为重要。基于旅游食品包装乡土性与现代性博弈的视角,民族地区旅游产品的包装设计要注重从"乡土"到"现代"的转变,充分融入地区民族文化元素,创新结构设计,通过一款创新盒型,打开一方市场,带动区域的旅游业发展。

As tourism industry plays a more and more important role in supporting economic development in minority areas, tourism image has drawn more public concerns, and the packaging of tourism product in minority areas has become a major window to exhibit tourism images, thus its design and optimization is particularly important. From the perspective of the game between localism and modernity existing in the packaging of tourism products, the package design for the products of minority areas shall emphasize a turning from"localism"to"modernity"to fully integrate with the regional ethnic culture elements, to innovate new structural design, and to open up a market and drive local tourism development through the designing of a creative packaging box.