论纵向非价格限制的反垄断规制

On the Anti-monopoly Regulation of Non-price Vertical Restraints

纵向非价格限制是市场竞争中的常见形式,但主要法域的法律实施对现实回应缺乏有效性和连贯性,中国《反垄断法》亦未对其作出明文规定而使法律实施处于不确定状态。比较分析欧盟法和美国法就纵向非价格限制的规制发展出来的逻辑与经验类型,可以确立:以品牌内竞争限制为起点从而影响品牌间竞争的经销限制应为纵向非价格限制反垄断规制的规范类型。进而,对其实施反垄断规制的进路,应以"品牌内-品牌间"竞争为分析主轴,考察规制的结构性因素和规制区间,分析反竞争影响与层次、确认效率及其促进竞争转化。最后,至关重要的是,要明确纵向垄断协议作为独立规范类型的内在逻辑、形成区格于横向垄断协议和滥用市场支配地位的分析方法。

Vertical non-price restrictions are a common form of market competition, but the legal implementation of major jurisdictions lacks validity and coherence in the actual response. China’s Anti-Monopoly Law does not make explicit provisions for it, making the implementation of the law uncertain. A comparative analysis of the logic and experience types developed by EU law and American law on the regulation of vertical non-price restrictions can be established: distribution restraints start with intra-brand competition lessening, and end with effect on intra-brand competition. Furthermore, the approach of this Anti-monopoly regulation should be centered on the intra-band and inter-brand competition analysis. Based on which, the anticompetitive effect on different layers of distribution, efficiencies and their pro-competitive transformation should be evaluated. Lastly, it is of crucial importance to clarify the inner logic of vertical monopolistic as an independent form of normative category in anti-monopoly law, thus to form a distinctive analytical method other than horizontal monopolistic agreement and abuse of dominant market position.