论短视频“抖音”对优秀民俗文化传播的影响力提升

On the influence of short video “Trembling” on the dissemination of excellent folk culture

短视频是依托移动智能终端快速拍摄及美化编辑,能在社交平台无缝对接和实时分享的新型视频形式。短视频为优秀民俗文化传播提供了创新思路和传播技术,但在推动优秀民俗文化传播的同时也限制了民俗文化传播的深度。本文对短视频对优秀民俗文化传播影响力进行思考,以期为优秀民俗文化传播及影响力的提升提供参考。

short video is a new type of video format that relies on mobile intelligent terminals to quickly shoot and beautify editing,and can seamlessly interface and share in real time on social platforms.Short videos provide innovative ideas and communication technologies for the dissemination of outstanding folk culture,but they also limit the depth of the dissemination of outstanding folk culture.This paper thinks about the influence of short videos on the dissemination of outstanding folk culture,with a view to providing reference for the dissemination of outstanding folk culture and the promotion of its influence.