新高考形势下民办高校招生宣传策略研究

Study on the Publicity Strategy of Private Colleges’ Enrollment under the New College Entrance Examination Situation

新高考政策的实施对高校的招生录取工作做出重大调整,考生填报志愿方式和高校录取模式的改变要求高校相应工作模式必须尽快做出调整,民办高校在生源市场竞争中面对的压力更为直接,必须尽快面对新高考形势做出招生宣传策略改变。

The implementation of the new college entrance examination of university enrollment work to make major changes,the examinee college admission mode and application way change requires the corresponding work mode must be adjusted as soon as possible,private universities in enrollment market competition pressure in the face of more direct,must face the new college entrance examination as soon as possible the situation for the recruitment of students propaganda strategy changes.