虚拟社会中主流意识形态话语权提升问题研究

On the Promotion of the Discourse Power of the Mainstream Ideology in Virtual Society

虚拟社会作为现实社会虚拟发展的结果,是思想文化交融的新阵地,是意识形态交流与冲突的新场域。由于网络信息技术带来的新变化,虚拟社会对加强主流意识形态的领导扩展了新领域,但也带来了主流意识形态安全受到挑战、话语权威削弱、话语表达受限等问题。规范话语环境、掌握话语武器、创新话语表达、优化话语传播等,是虚拟社会治理中提升主流意识形态话语权的有效路径。

The virtual society,as a result of the virtual development of the real society,is a new frontier of ideological and cultural integration,and a new field of ideological communication and conflict.Due to the new changes brought about by network information technology,virtual society has expanded new areas of leadership in strengthening mainstream ideology,but it has also brought about challenges to mainstream ideological security,weakened discourse authority,and limited discourse expression.Standardizing the discourse environment,mastering discourse weapons,innovating discourse expression,and optimizing discourse dissemination are effective ways to improve the discourse power of mainstream ideology in the governance of virtual society.