融媒体背景下文化类电视综艺节目转型研究

Research on the transformation of cultural TV variety shows in the context of integrated media

传统电视综艺节目不可避免要面临发展方向的选择问题,继续以传统模式发展,必然被时代所淘汰;而融合融媒体时代的特点,制作出符合市场需求的融合型综艺节目才是电视综艺节目进一步发展的唯一路径。尤其是以文化传播为核心的文化类电视综艺节目,更要把结合融媒体的转型升级作为发展的核心思想。

Traditional TV variety shows are inevitably faced with the choice of development direction, and continue to develop in the traditional mode, which will inevitably be eliminated by the times;and the characteristics of the era of media integration, the production of integrated variety shows that meet market demand is TV variety The only path to further development of the show. In particular, cultural TV variety shows with cultural communication as the core should take the transformation and upgrading of the integration of media as the core idea of development.