基于学科竞赛的市场营销专业学生创新创业能力提升研究

Research on Improvement of Innovation and Entrepreneurship Ability of Marketing Major Students Based on Discipline Competition

学科竞赛平台已成为培养营销专业学生创新创业能力的主要平台。山东青年政治学院市场营销专业,通过将市场调查大赛嵌入市场营销专业理论课程教学体系、与专业实践体系的匹配嵌套的形式,实现市场调查大赛与市场营销专业课程体系的深度融合。同时,通过学校、教师、学生三方的有效衔接机制,切实提高了学生们的创新创业能力。

The discipline competition platform has become the main platform to cultivate the innovation and entrepreneurship ability of students majoring in marketing.The marketing major of Shandong Youth University of Political Science has realized the deep integration of the marketing research competition and the marketing professional course system by embedding the market research competition into the teaching system of marketing professional theory course and matching and nesting with the professional practice system.At the same time,through the effective cohesive mechanism of the school,teachers and students,students'innovation and entrepreneurship ability has been effectively improved.