媒体融合背景下陕西省高校学术期刊网络化现状及对策

Status quo and countermeasures of networking of academic journals sponsored by Shaanxi universities under the background of media convergence

【目的】分析陕西省高校学术期刊网络化过程中存在的问题,提出解决对策,探索媒体融合背景下陕西省高校学术期刊网络化发展路径。【方法】采用互联网调查、文献资料整理及中国知网在线检索等方法,分析、归纳陕西省高校学术期刊的网络化现状。【结果】陕西省高校学术期刊网络化过程中主要存在期刊资源及其网络化程度不均、网站内容建设同质化严重、传播发行创新性不足、院校支持力度不够、新媒体应用技术人才匮乏等问题。【结论】陕西省高校学术期刊需要整合资源,建立多元化网络平台;精准定位,突出特色栏目;多种经营方式并行,拓宽传播路径;加大高校扶持力度,完善人才培养,以促进学术期刊的融合发展。

[Purposes] This paper aims to analyze the problems existing in the networking of academic journals sponsored by Shaanxi universities,propose corresponding countermeasures,and explore the networking development path of academic journals sponsored by Shaanxi universities under the background of media convergence. [Methods] Through the internet survey,literature data collection,and online search of CNKI,the paper analyzed the current situation of networking development of academic journals sponsored by Shaanxi universities. [Findings] These academic journals have several problems,such as the imbalanced distribution of journal resources and unequal degree of networking development,the homogenization of website content construction,the lack of innovation in transmission and publication,the insufficient support of colleges and universities,and the lack of newmedia application technology talents. [Conclusions] The academic journals sponsored by Shaanxi universities should integrate resources and establish diversified network platforms,have an accurate positioning and highlight distinctive columns,operate in diversified means and broaden the communication path,and increase the supports from the colleges and universities and improve talent training,so as to promote the integrative development of academic journals.