我国护理人员线上知识服务需求与付费意愿的调查分析及启示

Investigation and aspirations of Chinese nurses’ online knowledge service demand and paying willingness

【目的】基于护理人员知识服务需求和付费意愿调查,探讨护理科技期刊构建护理领域知识服务付费平台的途径。【方法】2018年7月,采用目的抽样法选取596名护理人员进行问卷调查。调查工具为自制的《护理人员知识服务需求与付费意愿调查问卷》,调查内容包括护理人员的一般资料、对知识服务的了解及使用现状、在日常工作学习中的专业知识服务需求、对护理类知识服务产品的付费使用意愿4个方面。【结果】调查对象以女性、本科学历、工作年限>10年、三级医院、一线临床科室的护理人员为主。护理人员最常使用微信进行知识服务消费,认为目前医学知识服务平台存在的最主要问题是内容太碎片化,不够系统;他们期望能从知识服务平台获得临床知识、科研写作、提高工作效率或收入的知识/经验、职业规划/学业选择发展的专业建议等内容,偏好以专栏订阅、付费讲座或培训为主的服务类型,形式以视频或图文为主,课程时长在11~30 min,每次付费金额在30元以下。【结论】护理人员对线上知识服务的需求具有专业特殊性,护理科技期刊具有一定的知识服务平台构建优势,在内容设置时应结合用户需求和临床实际情况予以考虑。

[Purposes] This paper aims to explore the way to construct the nursing field knowledge service payment platform based on the nurses’ demand for knowledge service and willingness to pay. [Methods] By purposive sampling,596 nursing staff were selected for questionnaire survey in July,2018. The investigation tool was the self-designed "Nursing staff knowledge service demand and payment willingness questionnaire",and the contents of investigation included 4 aspects: general information,acquaintance of knowledge service and application status,professional knowledge service demand in daily work and study,and willingness to pay for nursing knowledge service products. [Findings]Nursing staff who are female,bachelor degree holders,working life over 10 years,working in Class III hospitals,and frontline clinical departments are the main research objects. Nursing staff often use WeChat to pay for knowledge services,and hold the opinion that the major problem of the current medical knowledge service platforms is the fragmented and non-systematic contents;they hope to acquire clinical knowledge,scientific research writings,knowledge or experience on improving working efficiency or income,and professional advice on professional career planning or academic development;their preferences of service type are mainly column subscription and charged seminars or training,the main modes are videos or graphs, the course length is between 11 to 30 minutes, and the charged amount is below30 yuan each time.[Conclusions]The nursing staff’s demand for knowledge service has its own professional specialty. Nursing scientific journals have certain advantages in platform construction of knowledge service,and user needs and actual clinical situation should be taken into consideration during the setting up of contents.