新中国70年主流意识形态传播的历史演进、主要经验及发展指向

The Historical Evolution, Main Experience and Development Strategy of the Dissemination of Mainstream Ideology in 70 Years of New China

意识形态工作是党的一项极端重要的工作。新中国成立70年来,我国主流意识形态传播随着时代发展经历了改造式传播、动员式传播、开放式传播、交互式传播的历史变迁。在长期的意识形态传播实践中,党积累了宝贵的历史经验,主要体现为传播主体上坚持党对意识形态传播的全面领导,传播内容上坚持以围绕党的中心工作为基本遵循,传播方式上坚持以宣传教育和文化活动为主要形式,传播策略上坚持正面宣传与应对交锋相结合。进入新时代,我们需要进一步推动主流意识形态传播工作守正创新,通过拓展传播主体、丰富传播内容、改进传播方式、创新传播话语,使其更好体现时代性、符合规律性、富于创造性。

Ideological work is an extremely important work of the Party. Since the founding of the People’s Republic of China 70 years ago,with the development of the times, the dissemination of mainstream ideology in our country has experienced the historical changes of transformational dissemination, mobilizational dissemination, opening dissemination and interactive dissemination.In the long-term practice of ideological communication, our Party has accumulated valuable historical experience.The main body of communication insists on the Party’s overall leadership of ideological, the content of communication insists on the basic principle of centering on the Party’s central work, the mode of communication insists on the main form of publicity and education and cultural activities, and the communication strategy insists on the combination of positive publicity and coping with confrontation. In the new era, we need to further promote the innovation of mainstream ideological communication.By expanding the main body of communication, enriching the content of communication, improving the mode of communication, and innovating the communication discourse,we can make it better reflect the times, conform to the law and be creative.