产教融合、校企协同理念下电商专业创新创业实践教学探析

Research on the Practice Teaching of E-commerce Innovation and Entrepreneurship under the Concept of Industry Education Integration and School Enterprise Cooperation

通过调研分析当前技工院校电子商务专业创新创业教育教学和就业现状及存在的问题,提出了以产教融合、校企协同育人为理念,精准施策,驱动电子商务专业创新创业实践教学,提升学生专业实践能力、创新意识、创业能力等综合技能,为企业转型和消费升级提供高技能专业人才。

Based on the investigation and analysis of the current situation and problems of e-commerce innovation and entrepreneurship education and employment in technical colleges,this paper puts forward the concept of integration of industry and education,school enterprise collaborative education,precise implementation of policies,driving e-commerce innovation and entrepreneurship practice teaching,improving students’ professional practice ability,new awareness,entrepreneurship and other comprehensive skills,so as to promote enterprise transformation and consumption Provide high skilled professionals.