摘要
不同的地域、国家均具有不同的文化,从而产生了不同的交际方式,为了更好地实现商务交流的目的,各院校开设跨文化商务沟通课程,对学生进行跨文化商务交际教育。自党的十八大以来,习近平总书记将科学发展观与我国文化教育发展相结合,提出了一系列文化发展新观念,对"四个自信"进行明确阐述。该文简要分析了利用跨文化商务沟通培育"四个自信"意义,对论跨文化商务沟通教学中学生"四个自信"的培养进行深入探究。
Different regions and countries all have different cultures,resulting in different communication methods.In order to better achieve the purpose of business communication,various institutions set up intercultural business communication courses to conduct cross-cultural business communication education for students.Since the "18 th National Congress",Xi Jinping has combined the scientific concept of development with the development of cultural education in China,put forward a series of new concepts for cultural development,and clearly elaborated on the "four self-confidence".This paper briefly analyzes the significance of fostering four self-confidence by using cross-cultural business communication,and makes a deep inquiry into the cultivation of four self-confidence in middle school students in cross-cultural business communication teaching.
作者
张敬惠
ZHANG Jinghui(Southwestern university of finance and economics international business school,Chengdu Sichuan,610030,China)
出处
《创新创业理论研究与实践》
2019年第24期50-51,共2页
The Theory and Practice of Innovation and Enterpreneurship
关键词
跨文化
商务沟通
“四个自信”
培养
Cross-culture
Business communication
"Four self-confidence"
Training