化妆品专柜的展示设计分析及建议

Analysis and suggestion on display design of cosmetics counter

化妆品商场专柜的位置与形象主要包括商场和化妆品柜台区域的形象与环境,介绍了奢华化妆品、中高档化妆品的商场专柜位置与形象。化妆品商场专柜结构主要包括品牌吊梁、背柜、前柜,可通过图案、柜台、文字等方式将品牌形式化,以达到品牌传播效果。商场专柜设计要点主要包括对品牌定位与形象进行全面了解,对商场目标人群进行有效定位,对用户和柜台销售人员实施市场调查。化妆品产品展示设计主要是以品牌主题为主,一般情况下,以3个月为一个周期进行产品主题推送,同时采用有效的宣传手段,以达到品牌主题宣传的目的。

The location and image of the cosmetics store counter mainly include the image and environment of the store and the cosmetics counter area.The location and image of the luxury cosmetics and the middle and high-grade cosmetics store counter are introduced.The special counter structure of cosmetics market mainly includes brand hanging beam,back counter and front counter.The brand can be formalized through pattern,counter and text to achieve the brand communication effect.The key points of shopping mall counter design mainly include comprehensive understanding of brand positioning and image,effective positioning of shopping mall target population,and market survey of users and counter sales personnel.Cosmetics product display design is mainly based on brand theme.Generally,the product theme is pushed in a cycle of 3 months,and effective publicity means are used to achieve the purpose of brand theme publicity.