当前中国积极舆论环境建设面临的挑战与策略

Challenges and Strategies of the Construction of Positive Public Opinion Environment in China

积极舆论指的是能为社会问题的解决提供合情合理的对策建议或持续的动力,从而有利于某些社会问题或事件朝着有益方向发展的健康舆论,与之相对的是消极舆论。舆论环境由舆论组成。如果一个社会的舆论以积极舆论为主,不同领域的积极舆论汇聚在一起,就会形成积极舆论环境。积极舆论环境建设有利于提升主流媒体的传播力、引导力、影响力、公信力,有利于推进中国社会治理现代化,有利于巩固壮大主流意识形态阵地。在推进国家治理体系和治理能力现代化的大背景下,国内外的一些消极舆论给当前中国的积极舆论环境建设带来了极大挑战,对宣传思想工作提出了新的要求。因此,我们要避免消极舆论的产生和影响,依法治舆,做好舆论治理和导向工作,提升中国的国际话语权,形成全社会共建、共治、共享积极舆论环境的新格局,最终让积极舆论成为社会舆论的主导力量,营造积极的舆论环境,构建良好的舆论生态。

Positive public opinion refers to the healthy public opinion that can provide reasonable countermeasures and suggestions or continuous impetus for the solution of social problems,so as to help certain social problems or events develop in a beneficial direction,while the opposite is negative public opinion.Public opinion environment consists of public opinion.If the public opinion in a society is dominated by positive public opinion,the positive public opinion in different fields will converge to form a positive public opinion environment.The construction of positive public opinion environment is conducive to enhancing the dissemination,guidance,influence and credibility of the mainstream media.And it is conducive to promoting social governance in China,consolidating and strengthening the mainstream ideological position.In the context of promoting the modernization of China's governance system and capacity,some negative public opinions at home and abroad have brought great challenges to the current construction of positive public opinion environment in China,and put forward new requirements for propaganda and ideological work.Therefore,it is necessary to avoid the generation and influence of negative public opinions;and it is essential to govern public opinions according to law,to do a good job in public opinions governance and guidance,to enhance China's international discourse power,and form a new pattern of co-construction,co-governance and sharing of a positive public opinion environment for the whole society.Finally,positive public opinion will become the leading force of social public opinion,create a positive public opinion environment and build a good public opinion ecology.