本土设计的觉醒——当代独立配饰品牌的现状与分析

The Awakening of Indigenous Design——Development Status and Analysis of Contemporary Independent Accessories Brands

近年来,随着小众独立服装品牌渐成规模,箱包、鞋帽、软配饰等服装配饰中的小众独立品牌也随之起步,越来越多打着独立设计师、小众设计旗帜的品牌层出不穷,消费者从炫耀性的冲动消费到个性为主的审美性消费,设计市场的变化、消费者对于“独一无二”的新追求和消费能力升级,让这些以美学文化与独立思想为内核的品牌面临机遇和挑战。

In recent years,as minority independent clothing brand gradually into the scale,Luggage,shoes,hats,soft accessories and other clothing accessories in the minority of independent brands also started,more and more brands are emerging under the banner of niche designs by independent designers,Consumers from conspicuous impulse consumption to personality-based aesthetic consumption,The change of whole design market is consumer to unique new pursuit and consumption ability upgrade,Let these to aesthetic culture and independent thinking as the core of the brand is facing opportunities and challenges.