摘要
人们对服装的要求越来越个性化,而传统的批量化同质生产的服装已经不能满足人们对于个性化的追求。为了解决这一矛盾,服装与当代科技结合的方法受到了重视。将现代科技运用在服装生产中已经有了一定的技术基础。服装变色技术越来越受到消费者的喜爱。本课题对常见的三大变色技术原理进行分析,并结合实际探讨了如何对变色服装进行推广。
People’s requirements for clothing are becoming more and more personalized,and traditional clothing mass production of homogeneous clothing has been unable to meet some people’s pursuit of personalized.In order to solve this contradiction,the combination of clothing and contemporary technology has been valued.The application of modern technology in clothing production has a certain technical basis.There are three main categories of technologies.This paper not only analyzes the three principles of color-changing technologies,but also discusses how to promote color-changing clothing to a certain extent.
作者
刘康妮
贾飞亚
徐超兴
窦豆
LIU Kangni;JIA Feiya;XU Chaoxing;DOU Dou(School of accounting,Harbin university of commerce,Harbin 15000,China)
关键词
变色服装技术
市场推广
color change
technology
market promotion
