基于扎根理论的智慧物流企业竞争优势维度与模型构建

DDiimmeennssiioonn aannddMMooddeell Construction of Competitive Advantage of Intelligent Logistics Enterprises Based on Grounded Theory

智慧物流是现代物流发展的客观要求,也是维持经济持续增长的一大助力。但随着市场产品与服务异质化差距的缩小,智慧物流企业需要构筑自身的竞争优势来保持企业发展的持久性与活力。基于智慧物流领域专家和学者的研究成果,以及相关报告、报纸等资料的分析,通过扎根理论对所收集的资料进行编码,归纳、总结出四大竞争优势:成本优势、信息化平台优势、业务能力优势及营运环境优势,进一步构建智慧物流企业竞争优势,并理清四大竞争优势的结构维度与内容,这对于智慧物流企业如何在激烈的市场竞争中生存和发展具有一定的指导意义。

Intelligent logistics is not only the objective requirement of modern logistics development,but also a great help to maintain sustained economic growth.However,with the narrowing of the gap between product and service heterogeneity in the market,intelligent logistics enterprises need to build their own competitive advantages to maintain the sustainability and vitality of enterprise development.Based on the research results of experts and scholars in the field of intelligent logistics and the analysis of relevant reports and newspapers,the collected data are coded by grounded theory,and four competitive advantages are summarized and summarized:cost advantage,information platform advantage,business capability advantage and operating environment advantage.The competitive advantages of intelligent logistics enterprises are further constructed,and the four competitive advantages are clarified.The structural dimension and content of advantages have certain guiding significance for the survival and development of intelligent logistics enterprises in the fierce market competition.