文旅融合背景下长吉图旅游高质量发展研究

A Study on the Development of High Quality Tourism in Chang-Ji-Tu under the Background of Culture and Tourism Integration

吉林省长吉图区域具有优质的文化旅游资源,目前多以各自单一的资源要素为核心进行开发,并没有将文化与旅游结合起来,长吉图的旅游文化资源相对分散,在国际上知名度并不高。基于文旅融合旅游的视角,改变传统旅游开发模式,制定长吉图文旅融合开发战略,包括分析文旅资源现状,大力发展文旅融合背景下长吉图创意旅游产业;融合文旅资源,高质量发展文旅融合背景下长吉图旅游产业新格局;积极引进培养旅游人才,加大文旅融合背景下长吉图旅游宣传力度。文旅融合正成为旅游业持续发展的新趋势,也是长吉图旅游发展的未来方向。

Chang-Ji-Tu region in Jilin province has high-quality cultural tourism resources, most of the development of their own single resource elements as the core, and did not combine culture and tourism, Chang-Ji-Tu tourism cultural resources are relatively scattered, the international visibility is not high. Based on the perspective of tourism integration, changing the traditional tourism development mode, formulating the strategy of tourism integration development of Chang-Ji-Tu including analyzing the current situation of cultural tourism resources, vigorously developing Chang-Ji-Tu creative tourism industry under the background of cultural tourism integration;integrating cultural tourism resources, developing the new pattern of Chang-Ji-Tu tourism industry under the background of high-quality cultural tourism integration;actively introducing and cultivating tourism talents, and increasing the propaganda of Chang-Ji-Tu tourism under the background of cultural tourism integration. The integration of cultural tourism is becoming a new trend of sustainable development of tourism, which is also the future direction of tourism development in Chang-Ji-Tu region.