公共资源类旅游景区免费进入定价模式研究

Research on Free Entry Pricing Model of Public Resourced Tourism Attraction

针对我国公共资源类旅游景区门票价格较高,并且持续上涨的现状,提出基于免除旅游资源品味价格的免费进入定价模式。文章从公共资源类景区的属性出发,分析了免费进入定价模式的定价原则,基于硬件成本、服务成本、利润、资源品味、政府税收、资源维持六个方面的影响因素,采用平均成本方法,构建了公共资源类旅游景区门票价格的模型,提出了三步走的定价策略。

In view of the higher ticket price and continuous rising status of the public resource tourist attractions in China,this paper puts forward a free entry pricing model based on the exemption of tourist resources taste price.Beginning with the attributes of public resource scenic spots,this paper analyzes the pricing principle of free entry pricing model.In terms of the six factors such as hardware cost,service cost,profit,resource taste,government tax revenue and resource maintenance,the paper constructs a model of ticket price for public tourism attraction by using the average cost method,puts forward a three-step pricing strategy.