长征文化海外传播述论

Research on the Overseas Communication of the Long March Culture

长征是中国近现代史、中共党史、中国革命史上的一件大事,在世界史上也具有重要影响。80多年来,长征文化海外传播大致经历了三个阶段,主要内容涵盖全方位宣传长征、多维度研究长征、零距离体验长征等方面。长征文化海外传播具有传播行为的自觉性、传播过程的互动性、传播形式的多样性等突出特征,积累了丰富经验,取得了显著成就,对中国共产党塑造良好国际形象发挥了重要作用。新时代推进长征文化海外传播,是讲好中国故事、塑造国际形象的有力抓手,对提高国家文化软实力、构建人类命运共同体也具有重要意义,必须突出普遍性、增强主动性、紧贴时代性,使长征文化海外传播真正富有表现力、说服力、感染力。

The Long March is an important event in the history of the Chinese Communist Party and also has an important influence in the history of the world. Over the past 80 years, the overseas communication of the Long March culture has gone through three periods, mainly including the promotion of the Long March, the study of the Long March, and the experience of the Long March, etc. The overseas communication of the Long March culture shows distinct characteristics, such as the consciousness in communication behavior, the interaction in communication process, and the diversity in the form of communication. It has played a positive role in shaping the good international image of the Communist Party of China. Promoting the overseas communication of the Long March culture in the new era is a powerful grasp of shaping the international image through telling Chinese stories. It is also of great significance to improving the national cultural soft power and building a community of shared future for humanity.