日本提高外国游客人均消费金额的措施及特点

Measures and Characteristics of Increasing Per Capita Consumption of Foreign Tourists In Japan

2018年,日本外国游客突破3119万人次,为日本带来45189亿日元的产值,旅游业已成为日本的支柱产业之一。但自2015年开始,在日游客人均消费额逐年下降,游客在消费上呈现出新的动向与新的变化。通过归纳、总结日本各界在此背景下,在提高外国游客人均消费金额方面采取的措施,并分析这些措施呈现出的特点,可为我国的旅游业发展提供参考。

Since the Japanese government put forward the“tourism-oriented country”in 2003,Japan's tourism industry has achieved rapid development.In 2018,the number of foreign tourists exceeded 31.19 million,bringing an output value of 4518.9 billion yen to Japan.Tourism has become one of Japan's pillar industries.However,since 2015,the per capita consumption of tourists in Japan has been decreasing year by year,and tourists have shown new trends and changes in consumption.Through summarizing and summarizing the measures taken by various circles in Japan to increase the per capita consumption amount of foreign tourists under this background,and analyzing the characteristics of these measures,it can provide reference for the development of tourism in China.