移动社交时代新闻文本生产转型启示——以《疫苗之王》为例

Implications of News Text Production Transformation in the Era of Mobile Social Media:A Case Study of “The King of Vaccines”

内容叙事的变迁是新闻业革新的核心领域,其中,自媒体的叙事特征深刻影响着其他各类媒体的新闻文本生产。本文通过对自媒体文本《疫苗之王》的叙事话语分析,积极探索移动社交背景下新闻的新型叙事模式。《疫苗之王》的文本生产转型成功主要有:以故事吸引公众、以情感动员公众、内容上满足公众、话语上喂食公众。

The continuous development of digital technology urges the reform of news field.The change of content narration is the core field of journalism innovation,which is experiencing from quantitative accumulation to qualitative change.Among them,the narrative characteristics of“we media”profoundly influence other new media.By analyzing the narrative discourse of the we-media text“The King of Vaccines”,this paper summarizes the enlightenment of the transformation of news text production:attracting the public with stories,mobilizing the public with emotions,satisfying the public with content and feeding the public with discourse,and explores the new narrative mode of news under the background of mobile social media.