摘要
大数据、云计算等智能技术从出现到广泛应用于各行各业,日渐走向成熟,智慧酒店由此成为当前酒店发展的一大趋势。文章以全域旅游为背景,探讨其背景下酒店智慧化营销模式的现实意义,引出智慧酒店S2C营销模式,并将其与OTA、OTS营销模式进行比较,分析该模式对当前酒店市场的关键作用。
Big data,cloud computing and other intelligent technologies,widely used in many fields,have become increasingly mature.As a result,intelligent hotel has also become a major trend of hotel development.This paper takes all-for-one tourism as its background,and discusses the practical significance of intelligent hotel marketing model,introduce Service to Consumption(S2C)marketing model of intelligent hotel,compares it with Online Travel Agency(OTA)and Online Travel Service(OTS)marketing models,and analyzes the key role of this model in the current hotel market.
作者
杨秋玲
陈伟鹏
YANG Qiuling;CHEN Weipeng(Sichuan Tourism University,Chengdu 610100,Sichuan,China)
出处
《四川旅游学院学报》
2020年第2期25-29,共5页
Journal of Sichuan Tourism University
基金
四川旅游学院大学生创新创业训练计划资助项目“‘雲舒院’乡村智慧民宿HVAP技术服务平台”，项目编号:S201911552110X
关键词
全域旅游
S2C
智慧酒店
营销模式
对比分析
all-for-one tourism
S2C
intelligent hotel
marketing model
contrastive analysis
