审美经济视域下文创与旅游产业融合发展研究

Research into the Integrative Development between the Cultural and Creative Industry and Tourism Industry against the Backdrop of Aesthetic Economy

作为现代服务业的重要组成,文创与旅游产业间产业关联度高、成长性强,积极探索产业间的深度融合具有重要意义。在审美经济视域下研究文创与旅游产业的融合有助于在产业边缘地带激发出全新的旅游产品和服务形式,形成全新的旅游凝视。文章从"非惯常环境"的角度分析了两者产业间融合的内在驱动,剖析了文创与旅游产业融合的运行机理,并提出三种典型的文创与旅游产业融合发展模式。

As an important part of modern service industry,tourism industry is closely related to cultural and creative industry.Actually,the two industries,both with great opportunity for growth,are mutually beneficial.Therefore,it is of great significance to explore their integration.It will help promote brand-new tourism products and service forms in the border area to study the merging of tourism industry and cultural and creative industry against the backdrop of aesthetic economy,thus creating a brand-new tourism gaze.The thesis analyzes the internal motivation and operation mechanism of the integration of the two industries from the perspective of"unusual environment".It also summarizes three typical patterns of the integrative development between the two industries.