论当代中国风格服饰设计的文化逻辑与设计思维

The Cultural Logic and Design Thinking of Contemporary China Style Clothing

中国风格服饰设计是新时代中国文化建设的重要内容之一。本文在国内服装界的中国风格服饰设计实践的基础上,借鉴西方“中国风”设计的相关案例,进行理论探究。第一,从“自我”和“他者”的二元角度,探讨西方“中国风”与当代中国风格的异同;第二,结合文化的层次,从传统文化与当代生活相互融合角度,阐述当代中国风格服饰设计文化表达的基本逻辑;第三,从使用群体的特征出发,根据新时代的新情境,讨论当代中国风格服饰的设计思维;最后,从文化的观点,阐述当代中国风格服饰设计与国家文化形象的关联。

The design of China Style clothing is a crucial component in the cultural development in the New Era.In this research,four aspects will be discussed:Firstly,the western Chinoiserie clothing design and contemporary China Style clothing design were compared and contrasted from the dualistic perspectives of ego and alter ego.Secondly,the basic logic behind the expression of contemporary China Style clothing design was elaborated,considering different layers of the culture.The elaboration was from a special angle,the fusion of traditional culture and modern lifestyle.Thirdly,the design thinking of China Style clothing was discussed based on the features of Chinese and western consumer group.Lastly,the connection between the contemporary China Style clothing design and the cultural image of China was illustrated with the cultural view.