融媒时代工艺美术的品牌价值与传播

Brand Value and Dissemination of Arts and Crafts in the Age of Media

工艺美术传播为深化艺术交流、增进人民感情、推动文化走出去,搭建了平台,提供了动力。融媒形势下,中国工艺美术界要顺势而为,明确传播的定位,构建规模化传播平台,发挥中方比较优势,创新发展理念、优化传播方式、完善管理模式,实现工艺美术从走出去到走进去的实质转变。

The spread of Arts and crafts provides a platform and power for deepening art exchange, enhancing people’s feelings and promoting culture to go out. Under the situation of media integration, China’s arts and crafts industry should follow the trend, define the positioning of communication, build a large-scale communication platform, give full play to China’s comparative advantages, innovate development concepts, optimize communication methods, improve management models, and realize the substantial transformation of Arts and crafts from going out to going in.