事缘共同体：新媒体事件的组织机制与治理策略

Incident Community: the Organization Mechanism and Governance Strategy of New Media Events

新媒体事件的组织载体是事缘共同体。事缘共同体是一种暂聚共同体,也是一种情感共同体,可以产生群体力量。本文结合"榆林产妇事件",分析了事缘共同体的形成与运作机制。研究表明,事缘共同体因"事"而起,逐渐实现了由己到群的关系构建和共同体的自我赋权。在此过程中,自始至终流动着指向现实政治或社会问题的情感政治流。要有针对性地重视网络空间的政治日常生活化趋势,营造网络空间中的"好情感"基调,加强网络空间中的述情话语体系建设。

The organizational carrier of new media events is the community of events. Community is a temporary community, but also a kind of emotional community, which can produce group strength. This article combines "Yu Lin maternal incident" to analyze the formation and operation mechanism of the community.The research shows that the community of predestined events starts from "events" and gradually realizes the construction of the relationship from oneself to the group and the self-empowerment of the community.Throughout this process, there is a political flow of emotion that points to realpolitik or social issues. Therefore, it is necessary to pay attention to the political trend of daily life in cyberspace, build the tone of "good emotion" in cyberspace, and strengthen the construction of the alexithymia discourse system in cyberspace.