设计管理的脉络:方法学视角

Design Management Context:Methodology Perspective

目的围绕设计管理的定义及方法,探讨设计管理的学科本质与一般程序,解析设计管理的脉络发展。方法通过文献研究法,梳理设计管理的学科发展脉络并聚类分析其现有定义;基于狭义定义,就方法学视角,以科学计量的方法,从研究对象、定性定量、设计流程三个维度来收集、归类与比较设计管理方法。结论设计管理的狭义定义是企业为实现目标对项目层面、组织层面、战略层面的设计资源和设计活动,进行规划、制定、执行、评价的一切管理活动。通过可视化工具辅助分析后,呈现出组织层方法、定量方法过少,“要素”包含“维度”等分布特点。最后,在基本理解设计管理的本质与一般程序的基础上,提出了两个问题,即设计组织管理作为设计管理的重要内容,相应的设计方法却没有得到应有的开发与应用;设计管理作为设计学与管理学的交叉学科,其方法却并未体现科学管理的优势。

The work aims to discuss the nature and general procedure of design management,and analyze its development based on the definition and method of design management.Through literature research,the development of design management was sorted out and its existing definition was analyzed by clustering.Based on the narrow definition,from the perspective of methodology,the design management methods were collected,classified and compared from three dimensions like research object,qualitative and quantitative and design process in a way of scientific measurement.The narrow definition of design management refers to all the management activities including planning,formulating,executing and evaluating the design resources and design activities at project level,organizational level and strategic level,in order that the enterprise can achieve its goal.After analyzing the methods through the aided visualization tools,it presents that the organization level method and quantitative method are not enough,“elements”contains“dimension”and other distribution characteristics.Finally,on the basis of basically understanding the nature and general procedures of design management,two problems are put forward:Design organization management is an important part of design management,but the corresponding design methods have not been properly developed and applied;and design management is an interdisciplinary subject of design science and management science,but its methods do not reflect the advantages of scientific management.