基于供需模型和鱼骨图法的医药市场规模影响因素分析

Analysis on the influencing factors of pharmaceutical market size based on supply and demand model and fishbone diagram

本文首先根据供需模型展示市场规模计算方式,分析医药市场供需曲线特点及其变动对医药市场规模的影响,基于上述分析结果,采用文献调研法和鱼骨图分析法确定影响医药市场规模的因素。医药市场规模主要受患病人数、支付能力、政策制度和产品选择四项主要因素的影响,这些因素进而受到人口结构、疾病谱、收入水平、医保覆盖、医疗制度、行业管理政策和科技进步等七项次要因素的影响。

This paper displays the calculation method of market size based on supply and demand model,analyzes the characteristics of the supply and demand curve of the pharmaceutical market,and explores the impact of the shift of the supply and demand curve on the pharmaceutical market size.Then,based on the results of above analysis,the literature research method and the fishbone diagram are adopted to determine the factors affecting the market size of pharmaceutical industry.We find that the market size of pharmaceutical industry is mainly influenced by the following four factors:the patient population,the payment capacity,the policies and the selection range of products.These four factors are further affected by seven secondary factors:population structure,disease spectrum,economic level/income,medical insurance,medical system,industry policy,medical science and technology progress.