“互联网+”贵州长征遗址旅游宣传设计研究

Internet + Guizhou Long March Site Tourism Promotion Design

近年来,贵州长征遗址旅游有了长足的发展,但贵州各地在开展互联网+贵州长征遗址旅游宣传中还存在宣传理念有待强化、宣传设计有待提升、宣传载体有待创新等问题。解决的路径是:凭借手机媒体介绍贵州长征遗址遗存现状;利用网站媒体讲解贵州长征遗址地理知识;依托影视媒体再现贵州长征遗址形成历史;通过广告媒体宣传贵州长征遗址景区景点;结合流动媒体推介贵州长征遗址旅游线路等。

In recent years,the tourism of the Long March Site in Guizhou has made great progress,but there are still issues such as the need to strengthen the propaganda concept,the promotion of the design of the propaganda,and the innovation of the propaganda carrier in the promotion of the Internet+Guizhou Long March Site tourism.The solution path is:using mobile media to introduce the status quo of the Guizhou Long March site;using website media to explain the geographical knowledge of the Guizhou Long March site;relying on film and television media to reproduce the history of the formation of the Guizhou Long March site;promoting the Guizhou Long March site scenic spots through advertising media;promoting Guizhou with mobile media Long March site tourist routes,etc.