浙江数字贸易企业的国际化经营策略研究

Research on the International Operation Strategy of Zhejiang Digital Trade Enterprises

目前浙江在全球数字贸易竞争中的话语权依然较低,浙江数字贸易企业存在着业务层面的数字化程度偏低、实力层面的大企业集中度较低、能力层面的国际化经营能力不足等问题。浙江数字贸易企业可依托全球数字贸易平台,实施差异化经营、数字化服务增值、产业集群拓展等国际化经营策略。企业希望浙江在“独角兽”企业与进口市场培育,打造“一带一路”数字贸易平台,以及优化数字贸易国际化人才培养等方面提供相应的措施。

At present,Zhejiang's right to speak is still low in the global digital trade competition.Zhejiang digital trade companies have many problems,such as,low levels of digitization at the business level,low concentration of large enterprises at the strength level,insufficient international management capabilities at the capacity level,and so on.Zhejiang digital trading enterprises can rely on global digital trading platforms to implement international management strategies such as differentiated operations,digital service value-added,industrial cluster expansion,and so on.The company hopes that Zhejiang will create a"Belt and Road"digital trade platform in the areas of"unicorn"enterprises and import market cultivation and provide corresponding measures on optimizing the training of digital trade international talents.