融媒体环境下高校网络思想政治工作的创新路径

Innovative Paths of Network Ideological and Political Work in Colleges and Universities under the Media Convergence

大学生作为网络使用最为活跃的群体,正处于价值观、人生观、世界观形成的关键期,面对网络上良莠不齐的信息,大学生深陷各种信息旋涡,受各种思潮影响,甚至成为别有用心人争取的“关键少数”。高校要顺应“融媒体”发展趋势,推进多媒体和网络技术在思想政治工作中的应用,不断增强教学育人、服务育人和管理育人的针对性与灵活性,推动思想政治工作传统优势同信息技术高度融合,增强思想政治工作的时代感和吸引力。

College students,as the most active group on the Internet,are in the critical period of forming values and outlook on life and the world.In the face of good and bad information on the Internet,college students are trapped in various information vortexes,affected by various trends of thought,and even motivated by ulterior motives to be"Key Minorities".Colleges and universities have to conform to the development trend of"Media Convergence",promote the application of multimedia and network technology in ideological and political work in colleges and universities,continuously increase the relevance and flexibility of education in teaching,service and managing in colleges and universities,promote the high integration of traditional advantages of ideological and political work with information technology to enhance the sense of the times and attractiveness of ideological and political work.