双格局生态下网络群体极化现象引导策略研究

Research on the Guiding Strategy of Network Group Polarization under Double-pattern Ecology

当前社会化媒体已由功能性导向的传统生态转变为双格局式的新生态,对社会化媒体上存在的网络群体极化现象重新进行系统性研究非常必要。从平台内容与用户关系两个角度分析了极化现象形成的诱因与动力,提出了优化平台内容生产方式、构建易用的社会化媒体信息可信度辅助参考模型、新技术赋能、提高平台用户信息素养等引导策略,以减少当下网络群体极化现象与由此导致的网络舆情事件,促进社会和谐发展。

At present,social media has changed from the traditional ecology of functional orientation to the new ecology of double-pattern.It is very necessary to conduct a new systematic study on the phenomenon of network group polarization existing in social media.This paper analyzes the inducements and motivations of polarization from the perspectives of platform content and user relationship,and puts forward some guiding strategies including the optimization of the production mode of platform contents,the construction of an easy-to-use auxiliary reference model of the confidence level of social media information,the energization of new technologies,and the improvement of the platform users’information literacy,etc.,in order to reduce the phenomenon of network group polarization and the network public opinion events caused by it,and to promote the harmonious development of society.