去魅与还原:基于快手的小镇青年媒介使用与媒介依赖研究

Demystifying and Restoring:Study on the Media Use and Media Dependence of Small Town Youth Based on Kuaishou

随着快手的发展与文化领域内小镇青年这一概念的热络,社会层面对小镇青年使用快手行为的污名化解读也随之出现。为探寻小镇青年对快手的媒介依赖情况与使用情况之间的关系,展开实证调查。研究发现,小镇青年在快手的使用过程中,娱乐性内容对媒介依赖呈显著正相关,信息内容与生活内容与媒介依赖关系不显著,使用强动机与弱动机也与媒介依赖呈现显著正相关。通过实证调查与对小镇青年使用快手在社会历史的宏观层面的解读,完成对快手及小镇青年的去魅化论述。

With the development of Kuaishou and the rise of the concept of small-town youth in the cultural field,the social stigma surrounding using Kuaishou by young people in small towns has also emerged.In order to explore the relationship between young people's media dependence on and use of Kuaishou,an empirical investigation was conducted.The study found that entertainment content had a significant positive correlation with media dependence in the use of Kuaishou by small-town youth.Meanwhile,the relationships between information content,life content and media dependence were not significant,and the use of strong motivation and weak motivation showed a significant positive correlation with media dependence.This paper examines Kuaishou and small-town youth through the empirical investigation and the interpretation of the macro-levels of social history in the use of Kuaishou by small-town youth.