知识付费何以可能：一种基于行为经济学的分析路径

How Is Knowledge-Payment Possible? ——From the Behavioral Economic Perspective

文章从行为经济学视角分析知识付费业态的根源。知识表达过程依赖于个体智识与外部市场信息的协同演化。知识创新是企业利润的源泉,权衡好个体价值与社会选择的知识产权保护期限对知识创新非常重要。网络生活放大了信息和知识作用,内在的知识同质性与幂律特征是社会知识演化的两种不同方向与动力,也是知识付费的根源。

This study attempts to analyze the roots of knowledge-payment from the behavioral economic perspective.Knowledge evolves from human social cognition,and the process of knowledge expression relies on the co-evolution of individual wisdom and market information.Since knowledge innovation creates great profits for enterprises,it is vital to balance individual values and social choices in deciding the duration of intellectual property protection.Nowadays,the functions of human information have been enlarged by internet social life.It is found out that homogeneity and power-law are not only two key directions and motivations of the social knowledge evolution,but also the root of knowledge-payment.