基于原型理论的创业机会识别研究

Research on Entrepreneurial Opportunity Identification Based on Prototype Theory

我国已经全面进入机会型创业阶段,这不仅有助于全面提升我国经济的竞争力,更是大力推动着我国经济的转型和发展。本文在分析创业机会和机会识别的基础上,将原型理论引入,从机会特性对创业机会识别进行了解读,为机会识别研究做出了新的尝试。

China has entered the stage of opportunity based entrepreneurship,which not only helps to improve the competitiveness of China's economy,but also promotes the transformation and development of China's economy.Based on the analysis of entrepreneurial opportunity and opportunity recognition,this paper introduces the prototype theory and interprets the entrepreneurial opportunity recognition from the opportunity characteristics,which makes a new attempt for the study of opportunity recognition.