浅析国有企业水产品营销策略

Analysis on the marketing strategy of aquatic products in state-owned enterprises

随着社会经济的全面发展,我国国有企业水产品的营销环境也与以往大不相同。目前国有企业水产业在营销理念、营销方式与营销管理等方面存在营销理念落后、营销方式单一、品牌意识不强、管理方式刚性等问题,在一定程度上遏制了国有企业水产业的高质量发展。经济新常态背景下研究国企水产业的营销环境与发展趋势对国企水产业创新营销理念、改变营销策略具有重要意义。

With the all-round social and economic development,the marketing environment for aquatic products in China's state-owned enterprises is very different from the past.At present,the state-owned enterprise aquaculture industry has problems such as backward marketing concepts,single marketing methods,weak brand awareness,and rigid management methods in terms of marketing concepts,marketing methods,and marketing management.These problems have curbed the high-quality development of aquaculture in state-owned enterprises to some extent.Studying the marketing environment and development trend of state-owned enterprises in the aquaculture industry under the background of the new economic normality is of great significance for the innovation of marketing concepts and changing marketing strategies of state-owned enterprises.