基于第三方支付平台的公交系统盈利模型

Profit Model of Public Transit System Based on Third-party Payment Platform

本文是对2018年MathorCup大学生数学建模挑战赛D题第二问的解答,通过解析了当今支付平台在服务、手续、广告等可定量因素以及数据产出、增值溢价等不可定量因素对收益结果的影响,并考虑此平台搭建与运营的成本,结合现有盈利模型建立了成本-收益拟合的盈利模型,此模型全方位多因素地分析了公交第三方支付平台的支出和收入情况,收入包括服务费、手续费、广告费和沉淀资金利息收入等有形收益以及无法准确定量分析的无形收益;支出包含硬件设备费和平台运营维护费等。并应用附件一中的数据对平台的盈利情况进行定量分析,并以2.2%的误差结果证实了模型的合理性与稳定性。

This article is to MathorCup college students'mathematical modeling challenge 2018 D questions asked the second solution,through analyzing the current payment platform in services,procedures,can be quantitative factors such as advertising,data output and value-added premium is the effects of factors on the results,and considering the platform building and operating costs,combined with the existing profit model cost-benefit fitting profit model is established,the model of comprehensive multi-factor analysis of the bus spending and income situation of third-party payment platform,income include service charges,fees,advertising,and precipitation funds interest income and other tangible benefits and intangible benefits of potential;The expenditure includes hardware equipment fee and platform operation and maintenance fee.The profit of the platform was quantitatively analyzed with the data in annex I,and the rationality and stability of the model were confirmed with the error result of 2.2%.