新媒体生态下县级广播电视融合发展的分析

Analysis on the Development of County-level Radio and Television Integration Based on New Media Ecology

新媒体有了现代网络技术的支持,发展速度非常快,再加上智能手机不断推陈出新,使得社会信息的传播模式发生重大改变。研究基于新媒体生态下县级广播电视融合发展的相关内容,认为县级传统媒体走融合发展之路是必然趋势,并从生活实际、全面变革、信息服务、结合线上和线下活动四方面入手进行总结。希望本文的观点能为关注此话题的研究者提供参考意见。

The new media is supported by modern network technology,and its development speed is very fast.Coupled with the continuous innovation of smart phones,the social information dissemination mode has undergone major changes.Based on the relevant content of county-level radio and television integration development under the new media ecology,it is considered that the development of county-level traditional media is an inevitable trend,and it is summarized from the four aspects of life practice,comprehensive change,information service,and online and offline activities.Hopefully this article can provide a reference for researchers who are concerned about this topic.