海纳百“船” 有“融”乃大——敦煌市探索打造“敦煌模式”县级融媒体中心

Creation of “Dunhuang Mode” County-level Media Convergence Center in Duanhuang City

互联网等新兴媒体强势崛起,给传统媒体的舆论宣传引导带来了新的挑战。面对前所未有的发展困境和生存挑战,县级媒体如何在夹缝中寻求生机、实现突破?如何巩固壮大主流思想舆论,更好服务群众、引导群众?如何重塑县级广电影响力?应该有怎样的实践?敦煌市融媒体中心深入学习习近平总书记关于媒体融合发展重要指示精神,快速反应,严谨细致分析研究,充分运用新技术新应用创新媒体传播方式,着力推动传统媒体和新兴媒体的融合发展,占领信息传播制高点,打通了媒体融合“最后一公里”,解决了县级媒体传播力不足、引导力不强、影响力不够、生存压力大等问题。

The strong rise of the internet and other emerging media has brought new challenges to the publicity and guidance of the traditional media.In the face of unprecedented development dilemmas and survival challenges,how can county-level media seek vitality and achieve breakthroughs in the cracks?How to consolidate and expand mainstream ideology and public opinion and better serve and guide the masses?How to reshape the influence of county-level radio and television?What kind of practices should there be?The Media Convergence Center of Dunhuang City thoroughly studied the important instructions of General Secretary Xi Jinping on the development of media convergence,responded quickly,rigorously and meticulously analyzed and researched,and fully utilized new technologies and new applications to innovate media communication methods,and promoted the integration and development of traditional and emerging media,.It also occupied the commanding height of information dissemination and break through the"last kilometer"of media convergence,and solved the problems of insufficient media communication at the county level,weak guidance,insufficient influence,and great pressure for survival.