工业遗迹塑造唐山城市形象的传播策略研究

Communication Strategy of Tangshan Image Shaped by Industrial Relics

对于唐山这座有着悠久工业历史的重工业城市,工业遗迹的保护与改造对其城市形象的塑造有着特殊意义。文章从工业遗迹和城市形象传播的关系入手,探究工业遗迹塑造唐山城市形象的传播策略。

For Tangshan,a heavy industrial city with a long industrial history,the protection and transformation of its industrial relics are of special significance to shape the image of the city.Starting from the relationship between industrial relics and the city image communication,this paper explores the communication strategy of Tangshan image shaped by the industrial relics.