自媒体发展中的认识误区

Misunderstanding in the Development of We-media

自媒体在大众日常生活中产生非常重要的作用,并引领着媒体向自媒体方向转型发展,因此人们习惯将当前的媒体时代称为自媒体时代。但是,当前人们对“自媒体时代”存在相应的认识误区,这主要体现在三个方面:其一,将自媒体时代简单地等同于自媒体;其二,认为自媒体时代自媒体已经一统天下;其三,认为自媒体时代传统媒体已经没落,将消失在不久的将来。如果不厘清这些误区,势必会影响自媒体的发展以及对自媒体时代的基本定位。

We-media plays a very important role in the daily life of the public,and leads the transformation of media to we-media.Therefore,people are accustomed to call the current media the era of we-media.However,there are some misunderstandings about“the era of we-media”,which are mainly reflected in three aspects:first,we simply equate the era of we-media with that of we-media;second,we believe that the era of we-media has ruled all the land;third,we believe that the traditional media in the era of we-media has declined and will disappear in the near future.If these misunderstandings are not clarified,they will inevitably affect the development of we-media and the basic positioning of the era of we-media.